Originally the bibliographic information printed at the end of a book, the term is now used almost exclusively for the device or logo of the publisher commonly printed on the title-page and the spine of the cover jacket.
CJ grew up admiring books. His family owned a small bookstore throughout his early childhood, and he would spend weekends flipping through book after book, always sure to read the ones that looked the most interesting. Not much has changed since then, except now some of those interesting books he picks off the shelf were designed by his company!
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