Split-Testing Book Cover Designs and Titles

Which Book Cover and Title Should I Use?

Figuring out which book cover design or title to use can be a daunting task. The harsh truth is that potential readers will judge your cover and its title.  The cover and title tell so much about your book: if you fail to entice the reader in these two important areas, then what reason do […]

Split-Testing Book Cover Designs and Titles

5 Ways Your Brand is More Important than Your Book

You’re working on a book. But are you focused on the right elements? I’m not asking about grammar, voice, and flow. I’m referring to the most overlooked aspect of the business of writing: your personal brand. Believe it or not, your brand is more important than your book. Here are five reasons why—and guidelines for improving […]

25 Author Logo Ideas and Design Inspiration (With Free Templates)

With the increase of self-published writers, and more specifically platform-driven authors, it has become common to see authors brand themselves with logos to make themselves more memorable to their audience. Below we have some samples of amazing author logos, as well as the reasons you might want to use a logo and how to know what your logo should look like. We also have some editable Photoshop author logos ready to download.

author logos

Cracking the Sales Rank Code

Get insight into the real numbers behind Amazon's Sales Rank

  How Amazon Assigns Sales Rank The more sales a book makes, the lower the sales rank for that title. Amazon assigns a sales rank to each title in the Amazon Kindle marketplace based on the number of sales a book has made and other criteria. The Kindle Direct Publishing program is one of the […]

Amazon's Sales Rank: Get insight into the real numbers behind

Should Authors Still Use Postcards to Promote their Books?

Postcards Are Still Useful For authors, postcards work extremely well when it comes to letting potential customers know about upcoming book signings. You might be surprised to hear that postcard marketing still works in this present digital era. In fact, postcards tend to produce better results today than they did in the past – especially when […]

Should Authors Still Use Postcards To Promote Their Books?