A typeface is the design of multiple fonts in different sizes that come together to form one overall image featuring letters, numbers, symbols, or combinations thereof. A typeface may also incorporate colors for design purposes or work best with specific hues.
Typography refers to the overall design of a set of characters. This encompasses their shape, spacing between them, colors used, and other details. A typeface can often be designed with specific purposes, such as being easily read or looking great on business cards.
There are thousands of unique typefaces, with new ones created every day. Some fonts resemble others closely, while others stand out distinctly; most typefaces fall under either serif or sans-serif categories.
Serif typefaces feature small lines called serifs at the ends of strokes in characters, making Times New Roman and Georgia examples of serif typefaces.
Sans-serif fonts do not feature serifs. Arial and Verdana are examples of sans-serif fonts.
Certain typefaces have been designed specifically to be used at specific sizes.
Typography can play an integral part in design for numerous reasons. It can express certain messages, set a mood, and add visual interest. Therefore, when selecting a typeface for design purposes, it must complement other elements to maximize effectiveness and be remembered fondly by viewers.
Before discussing typeface design, it is necessary to understand its anatomy. Each letter consists of multiple strokes of differing thicknesses. These strokes include verticals that run along both the left and right sides as well as horizontals that run top to bottom; counters (negative spaces) provide enclosed spaces in letterforms; serifs are small lines that extend from main strokes at their ends; serifs provide small lines which project from these main strokes at their ends.