All authors eventually go through what I call “White Flag Syndrome.” It looks something like this. You painstakingly write everyday, but you’ve been struggling with it for too long. You wake up one morning completely discouraged. You’ve already discarded an earlier draft, and now once again the book’s direction seems completely lost. You decide to […]
Most book marketing efforts focus on connecting and engaging with potential readers, which makes sense. They are the end-consumer of your writing. But if you just focus on your readers, you miss out on the most powerful connections that can support your author career: your fellow authors Putting your focus on building a robust and […]
Did you ever go to a conference or event and see someone giving something away for free and wonder what was in it for them? Companies do this because they want your business and non-profits do this because they want to raise awareness to an issue. Authors give away free books for one of these […]
The world of publishing is continuously evolving thanks to technology and the Internet. It is now easier than ever to publish a book. But with the growing number of new books being released every day it is also harder than ever to get your book noticed in the crowd. If your line of thinking includes- […]
Have you heard of the 80/20 rule, also known as the Pareto principle? It was originally put forward by the Italian economist Pareto, who noticed that 80% of wealth was generated by about 20% of the people. This numerical principle was found to have applications in other areas. For example, 20% of customers will often […]
Before an author gets that all-important magazine, newspaper or radio interview, an interviewer will probably spend time perusing the author’s media kit. For this reason, media kits are really important to your book marketing efforts! There are lot of companies that offer services to build your media kit for you, and they can cost as much as $1,200. While those services are probably worth it, we tried to save you some time and money by building a world-class editable media kit for free (if you are ready to go ahead and download it, you can skip straight to it).