Before an author gets that all-important magazine, newspaper or radio interview, an interviewer will probably spend time perusing the author’s media kit. For this reason, media kits are really important to your book marketing efforts! There are lot of companies that offer services to build your media kit for you, and they can cost as much as $1,200. While those services are probably worth it, we tried to save you some time and money by building a world-class editable media kit for free (if you are ready to go ahead and download it, you can skip straight to it).
If you are an author, it’s hard to have a great Facebook page without an eye-catching cover photo for your timeline. If you are interested in engaging new and old readers through your author Facebook page, you will need to have a well-designed timeline cover that relays the correct message.
You might be surprised to hear that postcard marketing still works in this present digital era. In fact, postcards tend to produce better results today than they did in the past – especially when used for generating traffic to a website or obtaining sales leads. For authors, postcards work extremely well when it comes to letting potential customers know about upcoming book signings. One of the reasons that postcards are so effective is that they attract people and are almost always seen. For instance, have you ever discarded a postcard without at least skimming over the front and back? It’s almost impossible to do!
Who should edit my book? Should I edit my book myself? Your not the only one who has asked yourself these questions, but after years of working in this industry I think I can confidently give you the answer to both of these questions. A close friend of mine has been a purchasing agent for one of the largest book distributors in North America for years. He once told me a story about an invitation-only event he attended, where the Who’s Who of Authors and Publishers had gathered together. He found himself sitting at a table with seven of the […]
Using book sell sheets are one of the most timelessly effective ways to promote your brand. When done correctly, they are an effective way to easily gain new customers and prospects. As an author, you can tap into this common marketing trend and use book sell sheets and flyers to promote your books and related events. Flyers are inexpensive and they allow you to present a visual presentation along with a clear message to your audience.
If you’re a writer looking for a creative way to promote your work, author bookmarks are an excellent choice. Believe it or not, some people still read traditional paper and hardcover books and what better way to hold your place in your favorite book than by using a bookmark? Since bookmarks are the go-to method for keeping one’s place in a book, author bookmarks can be a wise marketing tool. With author bookmarks, a writer can promote their website, other books, events, and promotions.