When you’ve accomplished something as significant as having an Amazon Best Seller, in this competitive market, you should strive to herald that accomplishment wherever and whenever possible. This is now part of your branding and promotion. Getting Amazon Best Selling Author status is the result of hard work and is something to be proud of. It is a credential that once received can be used forever. As such, it should be proudly displayed by using the Amazon Best Seller Logo on your book, your website and any promotional materials you develop. Your reader may not know it took sales of 100-500 books in a day to reach that status, but what they do know is that the book is a good gamble to spend their hard-earned money on. It is a stamp of approval that the reader looks for. And it doesn’t matter if you are an overall bestseller or a best seller in a particular genre. The reader just wants you to be the best.
On the cover of your book is a good start for placement; even if the book drops down from best seller status, it will be known every time someone checks the book out. On your website, it should appear as prominently as possible And on everything related to your book, you as an author, and your sales in general.. On printed collateral pieces, it should appear on postcards, business cards, signs and media kits. At book signings, you have added clout by showing you are a best-selling author if you have signage with this logo on it. Since there are three logos, you can use them in several different contexts. You are a best-selling author, with a bestselling book and a best seller.
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