Branding has become a buzzword. The term has been misused and distorted, but that doesn’t mean we should dismiss the concept. Branding is a force for personal expression and influence. What is a Brand? One of my favorite definitions of a brand is from Seth Godin: A brand is a set of expectations, memories, stories, […]
Book signings may have a little impact on the overall success of your book but the result of signing books at your local bookstore may be quite beneficial to you as an author. Having self-published and launched three books last year, The Hallie McKinley Series books one and two (Trust Me and Identity) and Ghost […]
With the increase of self-published writers, and more specifically platform-driven authors, it has become common to see authors brand themselves with logos to make themselves more memorable to their audience. Below we have some samples of amazing author logos, as well as the reasons you might want to use a logo and how to know what your logo should look like. We also have some editable Photoshop author logos ready to download.
Using book sell sheets are one of the most timelessly effective ways to promote your brand. When done correctly, they are an effective way to easily gain new customers and prospects. As an author, you can tap into this common marketing trend and use book sell sheets and flyers to promote your books and related events. Flyers are inexpensive and they allow you to present a visual presentation along with a clear message to your audience.
Most book marketing efforts focus on connecting and engaging with potential readers, which makes sense. They are the end-consumer of your writing. But if you just focus on your readers, you miss out on the most powerful connections that can support your author career: your fellow authors Putting your focus on building a robust and […]