Pull quotes, or lift-out quotes as they are also known, are quotes from within a larger piece of text that is “pulled out” of the text and placed in an isolated area within the document to emphasize a particular quote or section of writing. Pull quotes can serve as a teaser to entice potential readers to dive deeper into the story.
A pull quote element can also be used to highlight the impactful statements made by characters in a book, enabling a reader to form a better connection with these protagonists. Sometimes, they’re used as part of the design element to make the book a little more aesthetically pleasing and emphatic.
Why Use Pull Quotes
Pull quotes can help readers tie-in certain events leading up to the position in the book they are currently reading. They are an excellent tool for bringing a reader back to a past situation or scene that occurred earlier in the story. Overall, a pull quote can help create a more interesting experience for the reader and help him or her figure out the main content.
Usually, a pull quote is presented in a slightly different format style to the rest of the text in the book. For example, many pull quotes are formatted in italics, a different font size, and type, and/or offset by quotation marks. Adding decorative accents or borders to pull out quotes adds a creative visual appeal to the overall layout of the book interior. The pull quote visual also emphasizes the overall gist of the article, book, sentence, or news.
How to Use Pull Quotes
The basic rule to follow when incorporating pull quotes in the design of your book is to keep them short. A long pull quote can visually distract readers from the story. Moreover, typography for short pull quotes is easier to execute than lengthier ones.
To avoid reader confusion, keep the text wrap formatting of all pull quotes uniform and consistent throughout the interior graphic design of the book.
Example Uses of Pull Quotes
Here are some examples of beautiful pull quotes that may serve as inspiration for your interior book design.
Taking up a whole page for a single pull quote will certainly get the attention of your readers–and it also makes a bold statement!
This example has an image on one page and a pull quote on the next. This is a great design that entices the readers to turn the page for more. Aside from that, the text also complements the minimalist aesthetic of the photo.
The large, highlighted text might seem a bit daunting, but the content makes up for it.
Another great example of a pull quote and an image taking up the whole spread.
Aside from the image and layout, people are first attracted to the text content when they read pull quotes. This sentence provides insights into several key points that will be described in more depth in the book.
This pull quote is taken directly from the previous page to emphasize a prior statement.
In this example, the pull quote poses and highlights a question that grabs the readers’ attention.
I worked at a print newspaper in college and many times we would use quotes in bold text (called a pull quote) to take up a little space when and article is short or just not fitting in the layout correctly. Although the rule of thumb is use a quote you’ve already seen.
— Kaitlyn Williams (@KaityWilla) January 10, 2018
More on Pull Quotes
The Audiopedia shared that A pull quote (also known as a lift-out pull quote) is a key phrase, quotation, or excerpt that has been pulled from an article and used as a graphic element, serving to entice readers into the article or to highlight a key topic. It is typically placed in a larger or distinctive typeface and on the same page.
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