Most books, if not all, are divided into chapters or sections. Though some will start off with headings that have an intricate and beautiful layout or image, most books just have monotonous titles. And while books are read for their content, it wouldn’t hurt if you insert a chapter heading to keep your book interesting.
Pull quotes, or lift-out quotes as they are also known, are quotes from within a larger piece of text that are “pulled-out” of the text and placed in an isolated area within the document to emphasize a particular quote or section of writing. Pull quotes can serve as a teaser to entice potential readers to dive deeper into the story.