Book Marketing

Kodi mumalota zamalonda osindikiza omwe amasamalira chilichonse? Olemba ambiri amatero, koma zoona zake n’zakuti, malo osindikizira asintha. Masiku ano, kudzilemba nokha kukuchulukirachulukira, ndipo kumabwera ndi udindo wolimbikitsa ntchito yanu.

Kwazaka makumi awiri zapitazi, Adazing wagwira ntchito ndi olemba masauzande ambiri kuti mabuku awo awonekere. Pofika pano, maganizo ofala kwambiri ndi akuti, “Ndine wolemba, osati wamalonda!” Olemba ambiri amawona kuti mabuku awo akugunda mashelufu ndi minofu ya wofalitsa wamkulu kumbuyo kwawo - kufalitsa kofala, mawonedwe osungiramo mabuku, ndi gulu lodzipereka lotsatsa. Ndi chifaniziro champhamvu, koma m'dziko lamakono la zolemba, ndilo loto lomwe ambiri sangakwaniritse.

Zaka makumi awiri zapitazo, njira yosindikizira yachikhalidwe inali njira yoyamba yopitira patsogolo. Komabe, kukwera kwa kudzisindikiza kwasintha. Masiku ano, mabuku opitilira miliyoni amasindikizidwa okha pachaka, pomwe pafupifupi 10,000 okha ndi omwe amafalitsidwa kudzera m'nyumba zazikulu. Ngakhale mutapanga mgwirizano, mudzakhala mukulimbirana chidwi ndi malonda ndi olemba ena ambiri, ndipo mudzayembekezeredwa kupanga zotsatirazi ndikuwonjezera zoyesayesa za wofalitsa wanu.

Koma musataye mtima! Ngakhale makampani asintha, mfundo zazikuluzikulu zotsatsira sizinasinthe. Kodi mumadziwa kuti William Shakespeare anali wodzikweza yekha?

Zaka zoposa 400 pambuyo pa imfa yake, Shakespeare akadali chimphona cholemba. Koma bwanji ngati akanasunga masewero ake? Chinsinsi chake sichinali chanzeru chabe, komanso chinali kukwezedwa kothandiza. Pamaso pa malo ochezera a pa Intaneti kapena mabungwe ogulitsa mabuku, adagwiritsa ntchito zida zomwe zidalipo: maudindo okopa, mawu-pakamwa, komanso mphamvu ya ochita sewero.

Shakespeare anamiza anthu ndi masewero ake, akumagwiritsira ntchito chirichonse kuyambira pa playbills mpaka ochita zisudzo omwe amafalitsa mawu m'misewu kuti awakokere kumalo owonetsera. Chitsanzo chake chikutiwonetsa kuti ngakhale zaka mazana ambiri zapitazo, kutsatsa kunali kofunika kwambiri kuti olemba apambane. Masiku ano, kutsatsa kwamabuku kumakhudzanso malo ochezera a pa Intaneti, maulendo a mabuku, maulendo a imelo, ndi zina.

Nkhani ya Shakespeare ikutsimikizira kuti kutsatsa ndi gawo lofunikira paulendo wa wolemba aliyense, makamaka kwa odzisindikiza okha. Bukhu lanu silidzigulitsa lokha!

Kutsatsa mabuku sikungokankhira tsiku lomasulidwa. Ndi zomanga gulu: kucheza ndi owerenga pazama media, kudzera muzochitika za olemba, zolemba zamakalata, ndi zina zambiri. Monga Shakespeare, njira yotsatsira yodziwika bwino imamanga kulumikizana ndikulimbikitsa mawu-pakamwa.

Monga wolemba, ndinu chinsinsi chopezera buku lanu m'manja oyenera. Kumvetsetsa njira zogwirira ntchito, malingaliro, ndi maupangiri ndikofunikira pakukulitsa malonda ndikupeza omvera anu.

Podziwa bwino kutsatsa kwamabuku, aliyense wodzisindikiza amatha kuwongolera kupambana kwawo, monga momwe William Shakespeare adachitira.

Sitinafike kuti tilankhule za kutchuka kwa Shakespeare - ndizoperekedwa. Muli pano kuti mumvetse kutsatsa kwamabuku ndi ntchito yake yofunika kwambiri pamakampani. Mwachidule, mwabwera ku Book Marketing 101.

Kuti tiyambire? Tiyeni tilowe m'madzi kuti kutsatsa mabuku ndi chiyani komanso chifukwa chake kuli kofunikira.

Kodi malonda a mabuku ndi chiyani?

Kutsatsa mabuku ndi njira yabwino yolimbikitsira ndikugulitsa buku kuti liwonekere komanso kukopa owerenga. Gawo lofunika kwambiri pamakampani osindikizira limaphatikizapo kukhazikitsa ndi kukhazikitsa njira ndi njira zokwaniritsira zolinga zomwe mukufuna, monga:

1. Kuzindikira ndikufikira omvera omwe mukufuna.
2. Kupanga buzz ndikudziwitsa anthu za buku lanu.
3. Kumanga owerenga okhulupirika.
4. Yendetsani malonda.

Kutsatsa mabuku si chida chabe koma ndi njira yamphamvu yoti olemba athe kuwongolera kupambana kwa bukhu lawo, kuzindikirika komanso kuwerenga. Kufunika kwake mumakampani opanga mabuku ndikofunikira komanso mwayi kwa olemba kuti amvetsetse zoyambira zake ndikuwongolera kupambana kwawo.

M'zaka zamakono zamakono, olemba amatha kulimbikitsa mabuku awo pa intaneti komanso pa intaneti. Pali zosankha zambiri zomwe olemba komanso osindikiza angasankhe motere:

• Kupititsa patsogolo Kwazosangalatsa
• Wolemba Zochitika
• Maulendo a Buku
• Zizindikiro za Mabuku
• Makalata a Imeli
• Influencer Partnerships
• Maphunziro a Buku
• ndi zambiri!

Kukonzekera, kukonza, ndi kugwiritsa ntchito njira zomwe mwasankha nthawi zonse ndizofunikira kuti ntchito yotsatsa mabuku ikhale yopambana. Mwamwayi, tili ndi mwayi wochuluka woti olemba onse azitha kugulitsa ntchito zawo. Ndi nkhani yongoyika dongosolo kuti buku lanu liziyenda bwino ngakhale pamsika wodzaza anthu ambiri.

Chifukwa chiyani kutsatsa mabuku kuli kofunika?

Kutsatsa mabuku ndikofunikira chifukwa kumapangitsa kuti anthu aziwoneka, kukopa owerenga, komanso kukulitsa kugulitsa mabuku. Kuyika nthawi ndi khama pakutsatsa mabuku kungathandize olemba kuti azitha kuwerenga mokhulupirika ndikutsimikizira kupezeka kwawo pamsika wampikisano wamabuku.

Zachidziwikire, kutsatsa mabuku sikumangopindulitsa wolemba chifukwa cha manambala omwe angatulutse. Limaperekanso chidziwitso cha wolemba komanso kuzindikira, kupangitsa owerenga kudziwa wolemba monga momwe amawonera bukuli. Tangoganizani izi: kudzera mu malonda a mabuku, wowerenga amapeza wolemba watsopano ndi buku latsopano, lomwe, ngati akusangalala nalo, lidzawapangitsa iwo kufufuza ndi kufikira ntchito zina za wolembayo!

Kutsatsa mabuku kumathandizanso olemba kumvetsetsa momwe amawerengera. Owerenga ena amadalira pa intaneti, kuyang'ana ndemanga za mabuku, pamene ena amatha kupita ku laibulale yapafupi kuti apeze zatsopano. Ngati owerenga olemba ali ndi zokonda zomveka zopezera bukhu lotsatira kuti awerenge, zili ndi zoyesayesa za wolemba kuti apange njira kuti apeze zotsatira zomwe akufuna, makamaka ngati akufuna kugulitsa mabuku.

Kutsatsa mabuku ndikofunikira kwa olemba onse, makamaka kwa olemba okha omwe ali ndi mayina osiyanasiyana kuposa omwe adakhazikitsidwa. Ndi olemba masauzande ambiri padziko lonse lapansi komanso mamiliyoni a mabuku omwe amatulutsidwa chaka chilichonse, kutsatsa kothandiza ndi momwe odzisindikiza amapezera mabuku awo padziko lonse lapansi komanso pamaso pa omwe angawerenge. M'malo ampikisano awa, ndi njira yomangira phokoso, kubweretsa chisangalalo, ndikugulitsa bukhu lanu - zomwe zingapangitse kuti wolemba akhale wolemba wodziwika bwino mumtundu wake ndikusiyana ndi anthu ena otchuka mumakampani azofalitsa.

Kodi njira yotsatsa mabuku ndi chiyani?

Njira yotsatsa mabuku imalongosola momwe wolemba kapena wofalitsa akufuna kulimbikitsa ndi kugulitsa buku. Ndi dongosolo lomwe nthawi zambiri limaphatikizapo njira zophatikizira zapaintaneti komanso zapaintaneti ndi zochitika monga kuchititsa maulendo amtundu wanthawi zonse, kusaina mabuku, mayanjano olimbikitsa, kukwezera ma TV, komanso kampeni yotsatsa - kutanthauza kuchititsa owerenga ambiri momwe angathere ndikudziwitsa anthu komanso kupanga chidwi mozungulira bukhuli.

Njira yokonzekera bwino yogulitsira mabuku ndiyofunikira pakulimbikitsa bwino komanso kugulitsa malonda. Chifukwa chake, monga wolemba, wotsatsa, kapena wofalitsa, muyenera kukhazikitsa zolinga zanu ndi zolinga zanu kuti mupange kampeni yolinganizidwa bwino ndikutulutsa zotulukapo zabwino.

Kumvetsetsa omvera omwe mukufuna ndi chimodzi mwazinthu zofunika kwambiri popanga mapu otsatsa malonda. Chifukwa chiyani? Chabwino, kulandiridwa kwa omvera omwe mukufuna kudzawonetsa kupambana kwa kampeni yanu yotsatsa, yomwe iwonetsanso kupambana kwa buku lanu! Pozindikira kuchuluka kwa anthu, zokonda, ndi zomwe owerenga angakonde ndikugwiritsa ntchito detayi kuti amvetsetse omvera ndi zomwe amawakonda powerenga, olemba, ogulitsa, ndi osindikiza amatha kukonza bwino njira zawo kuti akwaniritse zomwe akufuna.

Pokonzekera njira yogulitsira mabuku, kusankha njira zoyenera ndi njira zake sizofunikira. Ndizofunikira! Olemba ndi osindikiza, monga asodzi, ayenera kupeza malo abwino okhala ndi mikhalidwe yoyenera kuti agwire anthu omwe akufuna. Mitundu yosiyanasiyana ya nsomba imakonda malo enaake. Momwemonso, owerenga osiyanasiyana amatha kuyankha bwino kunjira zinazake zotsatsa kuposa ena. Posankha mosamalitsa mayendedwe oyenerera, olemba ndi osindikiza amatha kukopa owerenga omwe akufuna ndikuwagwiritsa ntchito bwino-zomwe zimatsogolera ku malonda a mabuku ndi nkhani zopambana za owerenga!

Njira yotsatsira mabuku yopangidwa mwaluso imapereka kampeni yotsatsira yogwirizana komanso yothandiza yomwe imagwirizana ndi omwe amawatsata olemba pomwe akuwapangitsa kukhala otchuka pakati pamisika yodzaza ndi anthu. Zitha kukhala zovuta kupanga mapu, makamaka kwa odzisindikiza okha, popeza kupanga ndi kukhazikitsa njira yolimba yotsatsa kumafuna nthawi ndi mphamvu. Komabe, zotsatira zake nthawi zonse zimabweretsa chisangalalo chochuluka mukawona zoyesayesa zanu zikusintha kukhala manambala!

Kodi mumalemba bwanji njira yotsatsira buku?

Kulemba njira yabwino yogulitsira buku kumaphatikizapo kukonzekera mosamalitsa njira yotsatsira yomwe mungagwiritse ntchito komanso nthawi yogwiritsira ntchito iliyonse. Olemba ndi osindikiza atha kupanga dongosolo lotsatsa kuti akwaniritse zomwe akufuna pomvetsetsa magawo aulendo wogula wa owerenga.

Gawo 1. Malizitsani buku lanu.

Kulemba njira yanu yotsatsira kudzayamba pomwe mukumaliza buku lanu. Iyi ndi nthawi yosangalatsa, chifukwa mutha kupanga mutu womwe umawonetsa mphamvu "zogulitsa kwambiri" zomwe zimakopa owerenga omwe angakonde koma zogwirizana ndi buku lanu ndi mtundu wanu komanso kukhala wochezeka pakusaka. Kenako, mosamala kupanga ndi maso kugwira buku chivundikirocho analengedwa ndi katswiri kapena kusintha mapulogalamu ngati ndinu kudzikonda wofalitsa. Kenako, lembani mawu ang'onoang'ono (ngati kuli kotheka) ndi malongosoledwe abuku omwe amasintha. Mukakayikira, mutha kufunafuna mayankho kuchokera kwa ena kuti muwone ngati chinthu chilichonse chikukwaniritsa china.

Gawo 2. Fotokozerani omvera anu.

Gawoli ndi gawo lofunikira, chifukwa zambiri zimafunika kudziwa kuti omvera anu ndi owerenga mtundu wa buku lanu. Kupatula apo, owerenga amtundu wina akhoza kukhala ndi njira ina yopezera kuwerenga kwawoko. Kuti mugwirizane bwino ndi zotsatsa zanu ndikulumikizana ndi owerenga anu oyenera, ndikofunikira kumvetsetsa bwino kuchuluka kwa anthu, zomwe amakonda, ndi machitidwe awo. Kuchita kafukufuku wamsika, kusanthula zomwe amakonda owerenga mumtundu wanu, ndikupeza mayankho kuchokera kwa owerenga beta kungakupatseni chidziwitso chofunikira pa omvera omwe mukufuna. Kugwiritsa ntchito chidziwitsochi kungakuthandizeni kukonza njira yanu ndikupanga kampeni yomwe mukufuna kuti ifike kwa owerenga anu ndikuyambitsa chidwi. 

Khwerero 3. Khazikitsani zolinga zenizeni ndi zopimika. 

Mukazindikira omvera omwe mukufuna, ndi nthawi yoti mukhazikitse zolinga zenizeni komanso zopimitsidwa za kampeni yanu yotsatsa. Kodi mukufuna kuwonjezera malonda ogulitsa mabuku? Kodi mukuyang'ana kukulitsa nsanja yanu ya olemba? Kodi mukufuna kusonkhanitsa omvera okhulupirika? Kaya cholinga chanu ndi chotani, khazikitsani ma key performance indicators (KPIs) kuti muyese zotsatira za malonda anu. Izi zikuphatikizapo kuyang'ana malonda anu a mabuku, kuchuluka kwa anthu pa webusaiti, kapena zochitika zapawayilesi: zomwe zingakuthandizeni kuti muwunikire mphamvu ya njira yanu ndikupanga zisankho zomveka kupita patsogolo.

Khwerero 4. Fufuzani mawu abwino kwambiri ndi magulu.

Ngati mukufuna kukweza bukhu lanu kapena kuligulitsa pa intaneti, muyenera kuzindikira mawu odziwika osakasaka okhudzana ndi mtundu wa buku lanu, mutu, kapena mitu yotengera kuchuluka kwakusaka, mpikisano, ndi zomwe amakonda pa mawu osakira. Mwa kusanthula zomwe zikuchitika ndikusintha kwa kagwiritsidwe ntchito ka mawu osakira ndi magulu amtundu wamtundu, mutha kusankha mawu osakira bwino omwe amawonetsa bwino zomwe zili m'buku lanu ndikuziphatikiza muzofotokozera za bukhu, zolemba zamabulogu, zotsatsa pa intaneti, ndi zotsatsa zapaintaneti. mudzakweza. Kugwiritsa ntchito mawu osakira ndi magulu olondola kumatha kukweza masanjidwe ndi mawonekedwe a bukuli, ndikuwonjezera mwayi wa bukhulo kuti adziwike ndi owerenga omwe akusakatula nsanja.

Khwerero 5. Sankhani njira zotsatsa ndi njira zoyenera.

Ino ndi nthawi yoti musankhe njira zotsatsira zoyenera kwambiri zamakampeni anu! Mutha kuphatikiza njira zapaintaneti komanso zapaintaneti, monga kukulitsa kupezeka kwanu pa intaneti kudzera patsamba la wolemba kapena maakaunti azama media, kuyambitsa kwathupi, kutumiza maimelo, mayanjano olimbikitsa, mgwirizano wa olemba, malo otsatsa mabuku, ndemanga zamabuku, ndi kampeni yotsatsa. Mutha kugwiritsa ntchito njira zanu zotsatsa nokha, kubwereketsa akatswiri, kapena kufunafuna ntchito zamalonda kuti muwonjezere kukhudzidwa kwa zoyesayesa zanu ndikuwonetsetsa kuti mukukonzekera njira yanu kuti igwirizane ndi omvera anu ndi zolinga zanu ndikutsata zotsatira zake kuti mupange kukonzanso kofunikira pakukweza buku lanu. .

Khwerero 6. Malizitsani njira yanu yotsatsa malonda.

Mukakonzekera njira yanu kuyambira masitepe 1 mpaka 6, ndi nthawi yoti mutsirize njira yanu yotsatsa. Unikaninso mbali zonse za dongosolo lanu lamalonda, kuyambira pakuzindikiritsa omvera anu mpaka kupanga zida zotsatsira zapaintaneti komanso zotsatsa zapaintaneti. Konzani zofunikira potengera kafukufuku ndi mayankho, kuwonetsetsa kuti zonse zikugwirizana komanso zikugwirizana ndi zolinga ndi zolinga. 

Khwerero 7. Yambitsani buku lanu ndi njira yanu yotsatsa malonda.

Ndi njira yanu yotsatsira yomwe mwakonzekera, ndi nthawi yoti muyambitse bwino buku lanu. Kutengera ndi dongosolo lanu, mutha kuyamba ndi kuchititsa mwambo wotsegulira mabuku, kufikira anthu omwe akukulimbikitsani kuti akulimbikitseni ndikuwunikiranso, kapena kugwiritsa ntchito malo ochezera a pa Intaneti ndi maimelo otsatsa malonda kuti mupangitse chidwi kwambiri. Ndi mphindi yovuta, koma ndikungokonzekera mwanzeru ndikugwiritsa ntchito njira yotsatsira yomwe olemba amatha kupita patsogolo ndikutulutsa mabuku awo.

Khwerero 8. Tsatani malonda anu abuku ndi deta zina zamalonda.

Kugwiritsa ntchito njira yanu yotsatsira mabuku kumapitilira mukangoyambitsa buku lanu. Kutsata malonda anu abuku ndi zina zamalonda ndizofunikira kwambiri monga kukonza ndondomeko kuti mutulutse bukhu lanu. Pokhapokha pofufuza ziwerengero zamalonda, kuchuluka kwa anthu pawebusayiti, zochitika zapa social media, ndi mabuku omwe mungathe kudziwa kuti ndi njira ziti zotsatsira zomwe zinali zogwira mtima komanso zomwe zikufunika kuwongolera kapena kukonzanso. Kaya mumagwiritsa ntchito zida zolondolera kapena kulandira malipoti kuchokera kwa mkulu wanu wotsatsa malonda, kuyang'anira kugulitsa mabuku anu ndi kutsatsa kwanu mukatha kutsatsa ndikofunikira kuti buku lanu liziyenda bwino.

Ngakhale palibe malangizo a m'mabuku a momwe mungalembere njira yogulitsira mabuku, masitepe omwe ali pamwambawa angakhale chiwongolero chamtengo wapatali, makamaka kwa odzisindikiza okha omwe sanaphunzirepo chotsatira pambuyo polemba. Kaya mukugulitsa nokha kapena ndi katswiri, wogulitsa malonda, kapena wolemba wina, nthawi zonse mumatha kutenga zinthu pang'onopang'ono, kusanthula mosamala ndikukonzekera njira yanu yotsatsira malonda, kenako pitani patsogolo pa liwiro lanu.

Momwe mungalimbikitsire buku pa intaneti?

Kukwezeleza buku pa intaneti kumapatsa olemba mwayi wosayerekezeka komanso kusinthasintha. Umu ndi momwe mungakulitsire kuthekera uku:

• Zida Zaulere Ndi Bwenzi Lanu: Mawebusayiti ambiri amapereka ma tempuleti otsatsa aulere amabuku, kuyambira pazithunzi zowoneka bwino zapa media media mpaka zolemba zamakalata zama imelo. Mapulatifomu ngati Canva amapereka zida zosavuta zopangira, pomwe masamba ngati Book Brush amapereka zithunzi zotsatsira zomwe zidapangidwa kale. Osachepetsa mphamvu ya chiwonetsero chowoneka bwino chokopa chidwi cha owerenga.
  
• Pangani Zopanga ndi Zomwe Muli nazo: Ganizirani kupyola zolengeza zamabuku. Perekani chithunzithunzi cha "kumbuyo kwazithunzi" momwe mumalembera, ma Q&As omwe akukutumizirani, kapena gawani mawu owonetsa mawu anu apadera. Zolemba zochititsa chidwi zimadzutsa chidwi ndipo zimalimbikitsa owerenga kuti agwiritse ntchito buku lanu.
  
• Mawu Ogwira Ntchito: Phunzirani luso lamakope okopa. Kufotokozera kwa bukhu lanu kuyenera kukhala mbedza yokakamiza, osati kungofotokozera mwachidule. Yang'anani pa zopindulitsa kwa owerenga - ndi malingaliro otani omwe angakumane nawo, ndi mavuto otani omwe buku lanu lingathetse? Dziwani mphamvu ya ziganizo za "teaser" kuti mukope chidwi chawo.
  
• Dinani mu Nkhani Zopambana: Fufuzani zopambana zotsatsa mabuku pa intaneti mumtundu wanu. Ndi njira ziti zomwe zidagwirizana ndi omvera anu? Yang'anani mawebusayiti a olemba, ma feed a media media, ndi nkhani zamakalata kuti mupeze kudzoza ndikupewa misampha wamba.

Kodi ndingawonjezere bwanji kugulitsa mabuku anga?

Olemba omwe ali kale ndi bukhu losindikizidwa pa intaneti akufunsa za njira zolimbikitsira kugulitsa mabuku awo, nthawi zambiri amafunafuna njira zomwe angathe kuchita, zomwe atha kusintha. Njira zodziwika zowonjezeretsa malonda ndi monga:

• Kusinthanso chikuto cha buku
• Kupeza ndemanga zambiri za mabuku
• Kulembanso mafotokozedwe a buku
• Kukonzekeletsa ndandanda wa bukuli pa intaneti

Zonsezi zidzakuthandizani kuonjezera malonda a mabuku malinga ngati muli ndi alendo ochuluka obwera patsamba lanu. Ngati muli ndi chivundikiro chopanda ntchito kapena chanthawi yake ndikuchisintha, zitha kukulitsa malonda, koma ngati muli ndi anthu omwe amabwera patsamba lanu. Ngakhale kuti njirazi zimagwira ntchito yofunika kwambiri pakulimbikitsa chidwi, zimatengera chinthu chofunikira kwambiri - kuthekera kokopa owerenga omwe angabwere patsamba lanu logulitsa mabuku. 

Kotero, pamene olemba ambiri akufunsa momwe angawonjezere malonda, ayenera kukhala akufunsa momwe angapezere anthu ambiri kuti awone bukhu langa. Njira zopambana zogulitsira mabuku ndizomwe zimakuthandizani kukulitsa omvera kapena kutsatira, kupereka njira yolunjika kumasamba anu abuku.

Mu gawo lotsatirali, ndifotokoza njira zathu zitatu zapamwamba zotsatsa zopangira olemba amphamvu kutsatira. Njirazi sizinapangidwe kuti zigwirizane ndi owerenga komanso kuwasintha kukhala mafani okhulupirika.

Kodi njira zitatu zolimbikitsira buku ndi ziti?

Anthu amatha kugula buku lanu ngati akukudziwani ndikukukhulupirirani. Ichi ndichifukwa chake njira zabwino zotsatsira zimalimbikitsa buku lanu ndikumanga omvera okhulupirika. Kukulitsa mndandanda wa maimelo anu kapena ochezera a pawayilesi ndi chida champhamvu kwambiri cha wolemba. Mukufuna gulu lodzipereka la owerenga omwe amakonda mtundu wanu. Nazi njira zitatu zotsimikiziridwa kuti mukwaniritse izi:

1. Zosintha Mabuku: Gwirizanani ndi olemba ena kuti mupambane. Mudzapangira buku lawo pamndandanda wanu, ndipo adzakubwezerani. Mawebusayiti ngati BookFunnel ndi StoryOrigin amawongolera mgwirizanowu. Mukachita mosadukiza, zosinthira mabuku zimatha kukulitsa kufikira kwanu.
2. Maulendo a Mabuku (ndi chojambula chaulere):  Gwirizanani ndi mawebusayiti ndi mabulogu pazinthu monga ndemanga ndi zoyankhulana. Ngakhale kuyendera mabuku sikungalimbikitse malonda mwachindunji, kupereka khadi lamphatso kapena mphotho zina zokopa posinthana ndi ma imelo ndi njira yotsimikizika yokulitsira mndandanda wanu mwachangu.
3. Social Media Powerhouse: Kaya ndi Bookstagram, BookTok, kapena nsanja yomwe mumakonda, owerenga mamiliyoni ambiri akuyembekezera. Kusasinthasintha ndikofunikira - kugawana osati ntchito yanu yokha komanso yang'anani mabuku ena amtundu wanu. Mukamadzikhazikitsa nokha ngati mawu odziwa zambiri, otsatira adzakhazikika paulendo wanu wolemba ndikufunitsitsa kugula mabuku anu.

Momwe mungalimbikitsire buku pa social media?

Olemba ambiri akamaganiza zotsatsa buku lawo pamasamba ochezera a pa Intaneti amalephera kutumiza buku lawo mobwerezabwereza. Palibe chomwe chimawotcha abwenzi, abale ndi otsatira kuposa kukwezedwa. Ndiye ngati simungathe kulemba za bukhu lanu kasanu patsiku muyenera kuyika chiyani? Timakonda kugwiritsa ntchito njira amagwira, Kuseka, Funsani. Njirayi imakupatsani mwayi wopanga kudalirika komanso chidwi kuchokera kwa omvera anu ndikupangitsa kuti azitha kugula mabuku anu. Pansipa pali kufotokoza kwachangu kwa aliyense, pamodzi ndi zitsanzo.

1) Ndemanga. Lembani mawu okhudza mabuku kapena kuwerenga

2) Kuseka. Tumizani meme yokhudza kuwerenga kapena mabuku

3) Funsani. Funsani funso lomwe limatsogolera ku ndemanga ndi kuchitapo kanthu

ntchito Quote, Seka, Funsani njira adzakupatsani zinthu zina nsanamira za ena kuposa mopitirira-kukweza buku lanu, ndi pamene inu do sankhani kukweza buku lanu iwo adzakhala oyenera kumvetsera!

Kupititsa patsogolo buku pazachikhalidwe cha anthu kumaphatikizapo kugwiritsa ntchito malingaliro opanga mabuku otsatsa, kupanga zolemba zokopa zapa media media, ndikuthandizira ntchito zotsatsa mabuku. Kwa olemba odzilemba okha, malo ochezera a pa Intaneti amapereka chida champhamvu chofikira omvera ambiri komanso owerenga okonda. Popanga makampeni otsatsa mabuku ochezera a pa TV, olemba amatha kulumikizana ndi mafani, kulimbikitsa kutulutsidwa kwa mabuku, ndikuyendetsa malonda. Kugwiritsa ntchito ma tempuleti otsatsa aulere komanso kutsatsa malonda omwe akuwunikiridwa pazama TV kungapangitse kupititsa patsogolo ntchito zotsatsira mabuku.

Kodi olemba amawononga ndalama zingati potsatsa?

Palibe yankho lofanana ndi limodzi likafika pamabajeti otsatsa olemba. Komabe, kumvetsetsa kuchuluka kwa ndalama ndikofunikira pakukonza zenizeni:

• Miyezo ya Makampani: Ngakhale olemba ena omwe amasindikizidwa mwamwambo amatha kukhala ndi chithandizo chambiri chotsatsa, olemba ambiri, odzisindikiza okha kapena ayi, amalipira ndalama zina. Maperesenti a bajeti amasiyana, koma kuyika 10-20% ya ndalama zomwe mumayembekezera kuti mubwezere ku malonda ndi poyambira wamba.
  
• Kutsika Mtengo: Bajeti yanu yotsatsa imatha kuphatikizira ndalama zambiri: kapangidwe ka webusayiti, kukweza zojambulajambula, zotsatsa zolipira (mwachitsanzo, zotsatsa zapa social media, kukwezedwa kwa BookBub), ntchito zosintha, kutenga nawo mbali paulendo wamabuku, ndi zina zambiri. Ganizirani za nthawi imodzi komanso zobwereza.
  
• Zosankha zaulere komanso zotsika mtengo: Osachotseratu mphamvu yakutsatsa kwachilengedwe! Kupanga malo ochezera a pawebusaiti, kucheza ndi olemba mabulogu, komanso kutenga nawo gawo m'magulu olembera pa intaneti zitha kukhala njira zabwino zolimbikitsira buku lanu popanda kuwononga ndalama zambiri.
  
• Yang'anani pa ROI: Onani momwe ndalama zanu zimagwirira ntchito. Kodi malonda a Facebook amenewo akupanga kudina, kapena ndalamazo zitha kugwiritsidwa ntchito bwino popereka zokopa? Kutsatsa kopambana kumaphatikizapo kusanthula kosalekeza ndi kusintha.
  

Kodi ntchito zotsatsira mabuku ndizoyenera?

Ntchito zotsatsira mabuku zitha kukhala ndalama zofunikira kwa olemba, koma zimatengera zosowa zanu payekha komanso mtundu wa ntchitoyo:

• Nthawi vs. Katswiri: Ngati mulibe nthawi yochitira kampeni yabwino yotsatsa kapena mukutopa ndi zosankha, ntchito yotsatsira imatha kuthana ndi kukweza kolemera. Nthawi zambiri amakhala ndi kulumikizana kwamakampani komanso ukadaulo womwe mwina simunakhale nawo.
  
• Zosiyanasiyana za Utumiki: Ntchito zotsatsira zimachokera ku ntchito zomwe mukufuna kuchita monga kuyang'anira malo ochezera a pa Intaneti mpaka kupanga kampeni yayikulu. Sankhani ntchito yomwe ikugwirizana ndi zosowa zanu zenizeni ndi bajeti.
• Chitani Kafukufuku Wanu: Ntchito zotsatsa zolemekezeka ziyenera kukhala ndi mitengo yowonekera, maumboni, ndi nkhani zowonetsa zotsatira. Chenjerani ndi malonjezo odabwitsa - kukwezedwa kokhazikika kwa mabuku kumafuna njira yabwino, osati zozizwitsa zamwadzidzidzi.
  
• Ndi Kugwirizanabe: Ngakhale ntchito zabwino kwambiri sizingapambane popanda kuyika kwa wolemba. Khalani okonzeka kuwapatsa mafotokozedwe amphamvu a mabuku, zidziwitso za omvera, komanso kutenga nawo mbali pantchito iliyonse yomanga midzi.

Kutsiliza

Ingoganizirani mndandanda wamabuku omwe akukwera kwambiri, owerenga ochita bwino omwe akusangalala nanu, komanso nsanja yolemetsa yolemba. Awa si maloto chabe - iyi ndi mphamvu yosintha ya malonda a mabuku. Pogwiritsa ntchito malingaliro opanga, kugwiritsa ntchito zitsanzo zopambana, ndikugwiritsa ntchito njira zotsatsira, mutha kusintha masomphenya anu kukhala owona. Mwakonzeka kugawana buku lanu ndi dziko? Tiloleni tikuthandizeni kupanga zithunzi zotsatsira zokopa chidwi ndi chivundikiro chanu - zimangotenga 5 masekondi ndipo ndi mfulu kwathunthu.