In publishing, a remainder mark is undeniable evidence that a book cannot sell at the total price. You’ll find this mark – an ink stamp, hole punch, slice, or notch – on the spine or binding. The publishers put books into this subcategory (or ‘remainder’) rather than the authors; the reasons for doing so include poor sales in hardback, overstocking, or the title going out of print. A book that’s been remaindered will often get sold off at 50 percent or less of its original recommended ارزش خرده فروشی.
A remainder mark indicates that a book has been remaindered or is being sold at a reduced price because it is no longer under publication. The primary purpose of a remainder mark is to inform potential purchasers that a book is a remainder. Therefore, they will be likely to get a good deal on it. Most commonly, remainder marks are made with a stamp or spray at the bottom outside page edges. However, they can also appear on the book’s spine or the ژاکت گرد و غبارسطح بیرونی
یک نوع علامت باقی مانده stands out: the black dot. Situated toward the base and typically diminutive, this particular blemish garnishes book spines. As prominent players, Barnes & Noble and Borders tend to be the only businesses resorting to the employment of black dot remainder marks. Such an impression serves as indelible evidence revealing a title has been remaindered by a major bookstore chain—one which opted to jettison stock because initial sales failed to meet expectations.
با استفاده از باقی مانده مارک برای فروش موجودی اضافی، عناوین باقی مانده و کتاب های دارای مالکیت قبلی به عنوان ناشر کتاب بسیار مهم است. ناشران با شناسایی این کتاب ها با نشان متمایز می توانند آنها را با قیمت های پایین عرضه کنند. این استراتژی به سرعت فضا را برای موجودی تازه باز می کند. علاوه بر این، تخفیف این کتاب ها مشتریان جدیدی را جذب می کند که در غیر این صورت ممکن است از این منبع خرید نکنند. به این ترتیب، علامتهای باقیمانده به منبعی ارزشمند تبدیل میشوند که همیشه باید توسط کسانی که سهام مازاد، نشریات باقیمانده، یا مطالب خواندنی استفاده میکنند، استفاده شود.
