Some people believe that eBook sales are on the decline. But that couldn’t be further from the truth! Especially for self-publishers, eBooks are a very important source of revenue. So if you notice that your eBooks aren’t selling as well as you’d like, there’s probably something more you can do.
Here are eight tips to improve your eBook sales!
#1 Get Social!
When you think of a writer, do you think of a cool, distant, misanthropic loner that no one understands?
This idea of the isolated artist might have worked back in the day, but in the age of social media, it just doesn’t cut it.
If you’re an author, you’re selling yourself just as much as you’re selling your book. You need to have an author website and should be taking advantage of social media sites like Facebook and Twitter.
Social media is a great way to promote your eBook to people who have an interest in you.
#2 Sell on All the Platforms That You Can
Most people know about Amazon and similar platforms for eBooks. But did you know that you could be selling on other platforms, too?
In fact, there are many platforms you can use, including:
These are just of the few places that you can try selling your eBook. And the more places it is, the wider audience you’ll have.
You should take some time to research what platforms are right for your book, based on your genre and target audience. That way, you can make sure that your book is available to anyone who may want to read it.
#3 Give Readers a Peek
Many eBook sellers let you give a preview into your book — the first couple of pages, or even the first chapter.
This is incredibly important to your eBook sales. Just like people want to thumb through the pages of a paper book at the bookstore, they also want to be able to catch a glimpse of your story before they buy it.
Especially if you’re a first-time author, people don’t want to take a chance on what they don’t know.
By giving them the opportunity to see if the book is for them, you have a much higher chance of someone buying it.
#4 Encourage Reviews
Reviews are a very important part of any marketing technique. 88% of consumers trust online reviews.
So, how do you get your readers to leave reviews? Encourage them! A contest or an offer of exclusive content, like a signed book for a limited time, is a great way to encourage reviews.
This is where the social media accounts from before will come in handy. People who liked your book will try to look you up and will follow you.
Using social media to encourage them to review is how you get them to do so.
#5 Use Discounts and Contests
As we mentioned before, contests are a great way to encourage people to leave reviews. But they’re also a great way to drive eBook sales!
Getting people involved in contests — say, a hashtag contest where they post a picture of your book — is a great way to drive sales.
Another way is to use discounts. Offer followers or people on your mailing list a special code or a limited time discount.
This will make them far more likely to buy the book than they would be otherwise. Providing a discount at the right time can greatly improve your eBook sales.
#6 Make Sure the Price Is Right
If your book isn’t selling, it might have something to do with the price.
In general, eBooks should be priced at less than $9.99.
For newer authors, you should definitely aim towards the lower end of the spectrum. As you gain more of a fanbase, people will be willing to spend more on you, but not when they hardly know you.
At least $2.99 is a good rule of thumb. You can go a little higher but go any lower and you won’t be making enough to justify the costs.
It’s up to you to decide what your book is going to cost, but be careful.
#7 Know Your Audience
Marketing is all about having a target audience in mind.
If your eBook sales are low, it’s probably because you aren’t marketing to the audience that would actually want to read your novel.
Knowing who you want to read your book is a big step in the right direction. If you aren’t sure who your target audience is, you probably missed a critical step somewhere along the way.
Start with the expected age range for your book and move on from there. You’ll find that your eBook sales increase when you actually know who you’re selling to.
#8 Judge a Book by Its Cover
This is one of the most important things you can do for your book sales.
As much as we’d like to pretend that we don’t judge books by their covers, we really do. And you need a professional looking cover if you want your eBook sales to improve.
Luckily, things are easier than ever for determined authors.
There are plenty of reasonably priced professionals out there who are willing to create a book cover for you. And, there are resources to help you create a book cover yourself.
Here are some awesome covers to help get you started.
Get More Help to Improve your eBook Sales With These Tips
If you still want help improving your eBook sales, you’ve come to the right place.
We’re dedicated to helping authors of all kinds sell their books and get involved in the professional writing world.
Getting sales isn’t easy, especially if you’re doing it on your own. That’s why you need help from people like us, who are willing to help you share the book you’re so passionate about with the world.
We have a lot of free resources to get you started. If you like what you see, stick around! We’re going to continue offering authors great resources to improve their sales.