Bright Opt-In Bribe Ideas for Book Marketing When creating your opt-in form to begin email marketing, you should always ask yourself a simple question: why would anyone be willing to give you their email address? What are you going to offer them in return? And how is your list going to give them value in […]
Social media is a fantastic marketing tool and there are many ways you can monetize a large number of followers or likes and be highly successful as a result.
At the same time though, social media also has some significant limitations. Chief among these is the fact that it means you’re relying on a third party to give you access to your readers. If Facebook changes their terms and conditions it can alter how you connect with your fans overnight. What’s more, if someone leaves Facebook, you’ll lose access to them.
If your have grown your reader mailing list to over 1,000, then chances are you’re probably feeling pretty smug. A lot of authors would give their left arm to be in your position to have succesfully built a platform that size and the potential for earning from ongoing book sales is great. It’s taken work […]
Building a mailing list is a fantastic marketing strategy in terms of ROI (return on investment). That is to say, that the amount you have to spend on building a list is relatively very small compared to the amount you can potentially stand to earn from book sales. This is one of the biggest appeals […]
When using email marketing to promote a product, brand or service, you have the ability to reach people right in their inboxes and thus to have a very personal and profound impact. The statistics clearly show that this is a highly effective way to promote a book and to potentially make a lot of money […]