If one industry needs a boost with sleeker-designed websites, it’s the pharmaceutical industry. A lot of the sites we researched threw a lot of information on the homepage that was overwhelming for the first-time visitor, someone who may already be uneasy with being prescribed an unfamiliar drug. That’s why having a well-designed site is important. The following are the best pharmaceutical websites because they present their information in a way that makes the user read the information — all because of the design. It’s a powerful thing.
For type 2 diabetics looking to manage their blood sugar, Onglyza has an informational website broken down into three aspects a consumer may want to know about the tablet: safety information, how it works and savings for patients.
Crestor’s website uses bright blues and oranges to present a bright and lively mood. It’s also interactive, letting the visitor take an artery tour, a weeklong meal planner and estimating cost, adding value that you can’t get anywhere else.
Arthritis affects movement, and Celebrex shows how the drug can help users through a series of photographs that show how the body moves while doing an activity.
By showing a woman, a couple and a man who use Toprol-XL in three photographs, the website tries to relate to the consumer that all kinds of people use the product. It also pulls out important information in different boxes the user can click on easily.
Seroquelxr has a toned-down website that gives off a calm, subdued feeling. I’d suggest turning the PDFs into a separate window or page. PDFs have to be downloaded, which may turn out to be an unnecessary hassle.
Cypherstent uses photos of men in action to show how their drug can help your heart. The search box makes it easy for visitors to look up information that may not be available right away.
Pink is connected to breast cancer, so using it on Herceptin makes visitors feel more at ease. But the color isn’t overwhelming or intrusive and it pairs nicely with the purple.
The message of Trilipix is executed in a clever way — the words and images tie together. ‘Are you seeing the whole cholesterol picture?’ When you roll over the photos, the image becomes crisp and clear.