Back cover endorsements are a valuable part of your book’s design. Endorsements made by reputable entities and authority figures within your subject area can help boost sales. Endorsements provide a seal of approval, or testimonial about your book that convince potential buyers that the book is a worthwhile purchase, and an interesting read.
Just like a book’s cover works to provide the book with an impactful visual persona, character, and help readers to visualize scenes and ideas from the book’s story, a back cover endorsement works to give a book a sense of credibility. In fact, many readers look for a book’s endorsement before making the decision to purchase the books.
Laying out back cover endorsements should be done in a strategic way that compels a potential reader to want to explore the contents of the book, and ultimately purchase it to indulge in the interesting content within. Back cover endorsements can also act as a call to action that entices readers dive into the book.
By strategically laying out back cover endorsements, you can increase the value of your book and boost sales. People trust the endorsements of authority figures within your subject area, and can even purchase your book based on these endorsements alone.
Below are ten examples of back covers with well designed endorsements.
Fast Food Nation: The Dark Side of the All-American Meal
How to Tell If Your Cat Is Plotting to Kill YouIn the Shadow of the BanyanKiss Your BUT Good-Bye: How to Get Beyond the One Word That Stands Between You and SuccessThe Four Agreements: A Practical Guide to Personal FreedomThe Graveyard BookThe Light Between OceansThe Long WarThe Night Gwen Stacy DiedThe Secret ZooThe Summer of Beer and Whiskey: How Brewers, Barkeeps, Rowdies, Immigrants, and a Wild Pennant Fight Made Baseball America’s GameTime Warped: Unlocking the Mysteries of Time PerceptionWhen We Were the Kennedys: A Memoir from Mexico, MaineWho Owns the Future?Beautiful Ruins: A Novel