Author Marketing and Branding Mock-up

No matter what kind of promotional materials you decide to design and include in your book marketing campaign, the Brand Your Book Photoshop mock-up gives you a professional way to display all your book promotional materials in one easy-to-use aesthetic graphic. These graphics are great for your websites, book signings, book banners and any other place you would like to show off your variety of book marketing materials.

25 Author Logo Ideas and Design Inspiration

With the increase of self-published writers, and more specifically platform-driven authors, it has become common to see authors brand themselves with logos to make themselves more memorable to their audience. Below we have some samples of amazing author logos, as well as the reasons you might want to use a logo and how to know what your logo should look like. We also have some editable Photoshop author logos ready to download.

Author Media Kit Tips and Free Template

Before an author gets that all-important magazine, newspaper or radio interview, an interviewer will probably spend time perusing the author’s media kit. For this reason, media kits are really important to your book marketing efforts! There are lot of companies that offer services to build your media kit for you, and they can cost as much as $1,200. While those services are probably worth it, we tried to save you some time and money by building a world-class editable media kit for free (if you are ready to go ahead and download it, you can skip straight to it).

Should Authors Still Use Postcards to Promote their Books?

You might be surprised to hear that postcard marketing still works in this present digital era. In fact, postcards tend to produce better results today than they did in the past – especially when used for generating traffic to a website or obtaining sales leads. For authors, postcards work extremely well when it comes to letting potential customers know about upcoming book signings. One of the reasons that postcards are so effective is that they attract people and are almost always seen. For instance, have you ever discarded a postcard without at least skimming over the front and back? It’s almost impossible to do!