Are You Having Second Thoughts About Self-Publishing?

An author's account of her struggle with self-publishing.

I am a few months into the release of my first book, “Rising Above Statistics: Success Against All Odds” and the work is just beginning. I chose to self-publish my book and people constantly ask me “Why?” After all, self-publishing is hard work.  Write the book, edit the book, format it, find a cover designer, […]

The 6 W’s of an Awesome Author’s Network

The how-to of building an effective author's network!

author networking

Most book marketing efforts focus on connecting and engaging with potential readers, which makes sense.  They are the end-consumer of your writing.  But if you just focus on your readers, you miss out on the most powerful connections that can support your author career: your fellow authors Putting your focus on building a robust and […]

Free Book Trailer Templates

Complete Book Trailer Templates With Instructions

I know there is all kinds of debate about whether book trailers are worth the cost, whether they are worth the time and whether they increase book sales. I’m here to tell you that yes, they are worth it! And the truth is, you can create a pretty sharp looking book trailer for free. And chances are the software you need already lives on your computer. So let’s get started! Make sure you check out the end of this post where we give away awesome book trailer templates as well as a chance to get your very own custom book trailer designed by us.

Free Book Trailer Templates

How I Hit The USA TODAY Bestseller List

And how you can, too!

In the hyper-competitive book world, authors need to find ways to stand out in a crowd. Even if you write a book better than that international bestseller in your genre category, it will languish in the Kindle store and on the bookshelf unless you convince readers to take a risk and invest time in reading […]

The Challenge of Marketing as a Writer

You can't do it all!

It seems more people are trying to sell writers marketing and other products than there are writers. The challenge is not drowning in attempting to drink from the proverbial firehose. After a dizzying long learning curve, I’ve found my path. I wish I had a shortcut to share, but I did learn a few things. […]

Caffeinate and market your book!

Coffee shops have revolutionized marketing- do it for your books, too!

How many times have you sat at the table, with coffee in your hands and thought hard about things? How many times have you waited for the cappuccino to arrive at your table, only to be bored to the bones? How many times have you felt that something was missing? That’s not a great thing, […]