The Challenge of Marketing as a Writer

You can't do it all!

It seems more people are trying to sell writers marketing and other products than there are writers. The challenge is not drowning in attempting to drink from the proverbial firehose. After a dizzying long learning curve, I’ve found my path. I wish I had a shortcut to share, but I did learn a few things. […]

How I Hit The USA TODAY Bestseller List

And how you can, too!

In the hyper-competitive book world, authors need to find ways to stand out in a crowd. Even if you write a book better than that international bestseller in your genre category, it will languish in the Kindle store and on the bookshelf unless you convince readers to take a risk and invest time in reading […]

Caffeinate and market your book!

Coffee shops have revolutionized marketing- do it for your books, too!

How many times have you sat at the table, with coffee in your hands and thought hard about things? How many times have you waited for the cappuccino to arrive at your table, only to be bored to the bones? How many times have you felt that something was missing? That’s not a great thing, […]

4 Steps to Book Marketing

Secrets From An Ethics Professor

The anatomy of the book marketing selection process is treacherous, convoluted, and involved. Maintaining a sensible, balance takes effort, intellect, and integrity. All too often other standards, such as emotion, money, and special interests powers over and takes the place of excellence. “Nelson Mandela’s mantra is ‘It always seems impossible until it’s done.’”, revealed Dr. […]

Choosing an author name, choosing a book title

Advice from a New York Times Bestselling Author, Part 1

pick your title

There has never been a better time to write and publish a book, thanks to the Indie revolution. We no longer need to depend on agents and traditional publishers to take on our books. We writers can do everything ourselves, and it isn’t difficult. However, even if you’ve written and published a sensational book, it’s […]

Your Personal Brand Is Calling

Start Expressing Your Unique Value to the World

Branding has become a buzzword. The term has been misused and distorted, but that doesn’t mean we should dismiss the concept. Branding is a force for personal expression and influence. What is a brand? One of my favorite definitions of a brand is from Seth Godin: A brand is the set of expectations, memories, stories, […]

author branding