The world of publishing is continuously evolving thanks to technology and the Internet. It is now easier than ever to publish a book. But with the growing number of new books being released every day it is also harder than ever to get your book noticed in the crowd. If your line of thinking includes- […]
Have you heard of the 80/20 rule, also known as the Pareto principle? It was originally put forward by the Italian economist Pareto, who noticed that 80% of wealth was generated by about 20% of the people. This numerical principle was found to have applications in other areas. For example, 20% of customers will often […]
Before an author gets that all-important magazine, newspaper or radio interview, an interviewer will probably spend time perusing the author’s media kit. For this reason, media kits are really important to your book marketing efforts! There are lot of companies that offer services to build your media kit for you, and they can cost as much as $1,200. While those services are probably worth it, we tried to save you some time and money by building a world-class editable media kit for free (if you are ready to go ahead and download it, you can skip straight to it).
I am a few months into the release of my first book, “Rising Above Statistics: Success Against All Odds” and the work is just beginning. I chose to self-publish my book and people constantly ask me “Why?” After all, self-publishing is hard work. Write the book, edit the book, format it, find a cover designer, […]
Most book marketing efforts focus on connecting and engaging with potential readers, which makes sense. They are the end-consumer of your writing. But if you just focus on your readers, you miss out on the most powerful connections that can support your author career: your fellow authors Putting your focus on building a robust and […]
I know there is all kinds of debate about whether book trailers are worth the cost, whether they are worth the time and whether they increase book sales. I’m here to tell you that yes, they are worth it! And the truth is, you can create a pretty sharp looking book trailer for free. And chances are the software you need already lives on your computer. So let’s get started! Make sure you check out the end of this post where we give away awesome book trailer templates as well as a chance to get your very own custom book trailer designed by us.