Successful travel websites do one thing largely the same — show off big, vibrant photographs. And why wouldn’t they? Photographs are what lures visitors in to the best travel websites, hoping that they’ll book their next trip to that destination. The following are the best travel websites — easy to navigate and keep visitors coming back for more.
There’s a lot going on at Frommers, but it doesn’t feel cluttered. Information is easy to gather. The varying shades of red exudes a sense of adventure and taking action.
Nothing sells a product more than a photo, and at the Travel And Leisure site uses flash to highlight five stories with five big, rich photos. It also has a modern feel to it.
Travel Alaska uses scenic photographs that makes the visitor want to travel there. It also uses drop-down menus that make the site easy to navigate.
The Tennessee Tourism website has built sites for each season, which is creative and very relevant to those considering taking a vacation. The Fall’s seasonal site brings a sense of warmth and highlights the many things to do in the state.
Yapta is a no-frills site that delivers its message in big, bold words. The use of blues is subtle, making you feel like you’re in the sky.
The design of Don’t Forget Your Toothbrush reflects the site’s fun and playful personality with bright colors and casual language. It also effectively promotes social media.
Go Hawaii gives off the state’s tropical feel throughout the website. The use of tabs makes the site easy to navigate. The leaf on the left-hand side is an understated touch.
The Art of Backpacking is a blog, but it doesn’t feel like it. It teases each post with a photo and an introduction. Social media features are dominant and simple to execute.
The Bahamas travel site is an interactive site that makes it fun to navigate, with each island clickable for further information. None of the surrounding features are too intruding to the main focus of the site.